Have You Heard About The Formation?
By Jillian George, TFR Staff Writer | Published May 27, 2024
Our membership community is off to a running start
The vision for TFR extends far beyond reinventing luxury footwear; it’s about reimagining how we can cultivate a vibrant community where women can freely exchange ideas, spark meaningful conversations and mutually support each other. When you become part of The Formation, you’re stepping into a network of inquisitive, high-achieving and thought-provoking women, all with the shared goal of achieving greatness in every facet of life.
To us, community isn’t just a word; it’s the driving force behind our mission. It’s based on the simple yet profound idea: women helping women blow past their potential. That’s what The Formation is all about. In a world that moves at lightning speed, we often don’t have the luxury of time to seek assistance or guidance, and sometimes, we hesitate to ask for help. Our goal is to create a nurturing environment within our community where practical solutions to everyday challenges are readily available. We believe in the power of shared knowledge, recognizing that someone has usually “been there, done that.” So, why not make it easier to access the wisdom and experiences of others? We aim to provide content that not only removes friction and simplifies your life but also fosters connection and support among women from all walks of life.
“In this day and age, the modern woman deserves the support of an entire team,” says Tori Forbes-Roberts, founder of TFR. “That’s why it’s important to me that The Formation serves as a resource to support and empower women to achieve their greatness – wherever and however that may be.”
Unlock Your Style Potential with Expert Advice
When you join our community, you’ll gain exclusive access to a wealth of insights shared by like-minded women, including seasoned personal stylists who bring their expertise to help inspire and refine your style. These personal stylists are here to provide tailored advice on a wide range of fashion-related topics. Whether it’s finding your personal style that complements your body type, selecting the perfect outfit to pair with your shoes for any occasion, or creating a versatile wardrobe that suits your lifestyle, these experts will share invaluable tips, tricks and recommendations to elevate you.
“Your personal style is like your secret weapon,” says Amy Nelson, TFR Creative Director and Founder of personal stylist consultancy Style Design. “Helping women refine, not redefine, how they present themselves to the outside world can be transformational. It’s about bubbling up the confidence that is already there and telling their unique story. With the advice of our network of personal stylists, we aim to cut through the noise and provide styling content that helps you effortlessly pair TFR shoes with looks that are an extension of you. Additionally, you’ll be able to save style boards to your profile and access shoppable links to preferred partners to complete curated looks.”
Join Us Inside the Atelier
Every element of the TFR debut collection, from colors and fabric choices to the accents and performance insole, was intentionally designed with your needs in mind. But our commitment to you doesn’t end there.
As a member of The Formation, you’re invited behind the scenes of our atelier and design process. You’ll get a peek into the creative heart of TFR and have the opportunity to influence design choices that will shape the future of our brand.
“When you listen to your customers to truly connect with them, you never know what you’re going to learn,” says Amy. “By offering exclusive access inside the atelier, we’re inviting our community to share their invaluable ideas and shape future collections. This ensures that we’re not just designing for our customers but with them. Additionally, taking a behind-the-scenes look at the design and production process allows them to witness the commitment to detail and excellence that sets TFR shoes apart.”
Find Inspiration from Leading Women
Step into a community that champions women’s success in every form—a celebration that shines through in our products and community alike. Our styles pay homage to pioneering women, each one named after a trailblazer in her field, embodying the spirit of achievement. Inspired by The Heraean Games, the first recorded athletic competition for women in ancient Greece, the artwork for The Formation’s membership tiers reflects the spirit of these groundbreaking women. Just as these women broke barriers in their time, we draw inspiration from their stories to empower women today.
As a member, you’ll gain access to interviews with influential women performing at the top of their game, representing diverse backgrounds, so you can hear their stories and learn from their experiences.
“In my life, community isn’t just a concept I talk about,” says Tori. “It’s a philosophy I live by every day. My daily text conversations with my best friends from high school and university serve as a haven where we share stories, empathize with one another’s struggles and offer unwavering support. Additionally, I’ve consistently sought out connections with women with diverse life experiences. Whether building relationships with colleagues or connecting with fellow moms in the neighborhood, I’ve always believed in surrounding myself with individuals I can learn from.”
Experience The Formation
The content that fuels The Formation’s vibrant community is easily accessible to all and can be found on theformation.tfrshoes.com.
To unlock The Formation's full potential, simply create an account and log in to the site. Once logged in, you’ll have access to exclusive member benefits, including early access to product drops and TFR in-person events, free returns and exchanges, enhanced customer service, personalized style boards and collectible digital artwork.
Don’t miss a step. Follow TFR Shoes on social to join the conversation, keep up with the latest stories, styling tips and events, and to vote on designs you want to see next.
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The best part? Access to The Formation is yours to enjoy, completely free, as our way of supporting you and your pursuit of greatness.